Others thought people wouldn’t click on green, so finally they decided to do some A-B testing (in which two different versions of a website are offered and users’ responses to each are compared). “There was some discussion about making it green, since green is considered soothing. “Zynga’s chief creative officer spoke at a conference I attended, and he told a story about a banner that they wanted people to click,” recalls Vikas Gupta, CEO of TransGaming, a multiplatform gaming company. There are lessons here for any startup or small company in Zynga’s success:ġ. This phenomenal success is not (or not only) a matter of luck, but of carefully applied principles that Pincus likely learned at Harvard and in his business jobs. With more than 230 million active users, and Facebook’s 700 million members as a built-in customer base, it’s no wonder the markets think Zynga’s future is rosy. The company reported revenues of $850 million for 2010 from a combination of sources that includes sponsorships and the selling of game credits either by credit card within the game or prepaid cards at stores nationwide. That might seem odd, until you consider Zynga’s incredibly successful business model. Observers estimate that Zynga might be worth as much as $15 billion, more than three times as much as LinkedIn. He named it after his late beloved bulldog, Zinga. It’s the brainchild of Mark Pincus, who founded the company after starting his career in finance and attending Harvard Business School. Zynga, of course, is the game-maker that created such wildly popular Facebook games as FarmVille and CityVille, as well as Zynga Poker and Words With Friends. In a year full of wild market-swings and high-flying tech IPOs, the highly anticipated Zynga IPO will likely stand out.
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